Steve Sanders

Chief Executive Officer

Worked with SPIRE since 2019
Hometown: Peachtree city, GA

Steve Sanders brings a wealth of experience in revenue growth, product development and operations leadership, having served in multiple executive leadership roles in the sports and entertainment industry. Steve is passionate about developing student athletes, youth sports and sports technology.

Education and Accreditations:

• Master of Arts (M.A.), Administrative Leadership – University of Oklahoma
• Bachelor of Business Administration (B.B.A.), Business Administration and Management – University of North Georgia

Experience:
Steve’s extensive background includes roles at ATLARGE and Atlas Networks where he led the strategy team behind the marketing and technology implementation for IMG Academy, FC Barca US Academy, Evert Tennis Academy, Six Flags, Monster Jam, Disney on Ice, Supercross, Marvel Universe Live and Jurassic World Live Tour.

Steve’s experience in the sports industry also includes time with sports technology startups, where he has led product development, marketing and technical implementation teams.

A former Captain in the U.S. Army, Steve’s diverse roles ranged from reconnaissance helicopter pilot to strategic planning. In his last assignment, Steve served as Deputy Director of Aviation for the Middle East overseeing strategic contingency planning, training exercises and operations planning in Iraq, Syria and Afghanistan. Prior to that, he served as an instructor and founding team member of the U.S. Army AMEDD Direct Commissioning Course.

He is driven by his commitment to youth sports development and delivering innovative solutions to the sports industry.

Steve is happily married to his wife, Ashley, and they have four children who are active in the youth sports.