ADMISSIONSNow enrolling for the 2027–28 Academy - priority deadline March 1.1 / 3
SPIRE Academy
CAREER FOCUSED ACADEMY MAJORS

Learn the Business.
Shape your Future.

SPIRE is no longer just a place for students who aspire to compete at the highest level. It's also a place for students who want to build a future in the business of sport.

Turn Your  Passion   Into Your Future.
NEASC
accredited college-preparatory school
CAREER FOCUSED ACADEMY MAJORS

Turn Your Passion
Into Your Future.

Love sports? Build a future in the world surrounding them.

At SPIRE Academy, students with a passion for business, innovation and the world of sports can turn their interests into a meaningful four-year educational journey. Our new Entrepreneurship and Sports Marketing & Management majors combine a strong college-preparatory education with hands-on experiences inside a world-class sports environment. Learn alongside determined athletes from around the world as well as gold medal coaches. Discover what happens behind the scenes of sport.

Build the confidence, knowledge and skills to pursue your own path.

CAREER FOCUSED MAJORS

Your interests. Your major. Your future.

Both majors build on SPIRE's established college prep academic program. Students complete their core academic requirements while pursuing a four-year sequence that connects classroom learning to real-world experience. 

As one of the world's largest sports education facilities, SPIRE transforms its campus into a living classroom, leveraging its expertise in athlete development, performance research, sports business and event operations to give students hands-on learning opportunities in a dynamic environment.

THE BUSINESS BEHIND THE GAME

Sports Management & Marketing

1Build Athletes Into Brands.Discover how athletes develop their personal brands, build audiences and create opportunities beyond competition. Explore athlete representation, endorsements, NIL opportunities, public relations and the strategies that connect talent with fans and sponsors.
2Connect Fans to the Game.Explore how sports organizations attract audiences, build loyalty and grow revenue. Learn the fundamentals of branding, digital marketing, social media, sponsorship activation and fan engagement while developing campaigns inspired by real sports businesses.
3Turn Innovation Into Opportunity.Discover how products move from concept to customer. Explore market research, product positioning, pricing, promotion and sales strategies, using examples from sports equipment, apparel, performance technology and emerging innovations in athlete development.
4Bring Big Events to Life.Bring Big Events to Life. Learn what it takes to plan, promote, sell and execute successful sporting events. From attracting participants and sponsors to managing logistics and delivering memorable experiences, students explore the business behind competitions, camps and major events.
ENTREPRENEURSHIP

Think differently. Build something that matters.

Explore innovation, marketing, financial planning and leadership while developing the confidence to take an idea from concept to reality.

Have an idea? Learn what it takes to turn it into a business. 

The world of sports is a powerful engine for innovation, creating business opportunities around athletes, the markets they serve, the products they use and the facilities where they train and compete. At SPIRE, our campus becomes your entrepreneurial laboratory, a place to identify opportunities, test ideas, solve real-world challenges and develop a process for turning innovation into success. Who knows? Your next idea could be the next big thing in sports.

Potential experiences: Business concept development, market research, financial planning, product innovation, branding and venture pitches.

A COMPLETE PROGRAM FOR A STRONG FINISH

a strong mind.
a strong body.
a confident FUTURE.

At SPIRE, we believe personal performance matters whether you're preparing for a championship, a college interview or your first business presentation. Students in our new majors benefit from the same philosophy of whole-person development that defines the SPIRE experience. You don't have to compete in a sport to learn how to perform at your best.

FAQ

career focued majors

2026–27 ENROLLINGYOUR NEXT LEVEL

Your next
level
starts here.

Join an international community of student-athletes from 40+ countries. Applications for the 2026–27 Academy are open now — priority deadline March 1.

Gabe Bosler-Kilmer - SWIMMING · CLASS OF 2026 · TCU
“

I'll miss the family that I found here at SPIRE.

Gabe Bosler-Kilmer
SWIMMING · CLASS OF 2026 · TCU
JOIN THE FAMILY
Apply now ◆ Request info ◆ Book a campus tour ◆ Register for camps ◆ 2026–27 enrolling ◆  Apply now ◆ Request info ◆ Book a campus tour ◆ Register for camps ◆ 2026–27 enrolling ◆