SPIRE IA (Institute & Academy), a premier co-ed training facility near Lake Erie, is pleased to announce the launch of a new logo, website and brand campaign that reflects its mission to revolutionize the way individuals achieve their peak potential in life.

“In today’s sports world, brands and logos are changing almost as rapidly as bandwagon fans, but here at SPIRE, this change is about more than colors and new uniforms.” stated SPIRE Chief Marketing Officer Laura Lawrence. “We are revolutionizing the way individuals achieve their peak potential in life.”

“Why do we focus on peak potential?” asked Lawrence, “It’s the archetypal meaning of who we are on the inside and what we represent on the outside. A peak represents the highest point or maximum reach of an object or individual’s effort, and a spire is the foundational structure for reaching that peak.”

According to SPIRE Co-Managing Director Rich Odell, the SPIRE rebrand represents an organization that launches people, ages 9-99, academically, personally and professionally on life’s journey with the fuel to sustain their acceleration and consistently achieve peak performance.

 

“The SPIRE Way is an experience unlike any other,” said Odell. “It is this methodology that acts as the foundation for every individual’s journey. It is the common thread that weaves together our four divisions, SPIRE Academy, SPIRE Institute, SPIRE Fit and SPIRE Events. That is why it’s no mistake that our name represents the base and foundation of our new logo.”

However, there is more to this change than providing a solid foundation, said Lawrence. “’The SPIRE Way’ prepares individuals for future phases of life,” she said. “The logo’s breakaway upward trajectory represents an individual’s future and the continuance of the base color on the breakaways represents how the “The SPIRE Way” is there to guide them up the spire to their peak.”

“As part of this change, we wanted to provide individuals with a way to easily become part of the SPIRE team– whether it be as a student athlete, camper, trainee or recreational athlete,” said Lawrence. “So, we’ve revamped the SPIRE website to deliver “The SPIRE Way” in a way that connects our local, national and international audiences. Users will experience the new brand in the design; they will immediately realize the legitimacy that SPIRE has become known for and will be able to easily navigate through each of SPIRE’s divisions to find relevant and pertinent information. Phase II of the website will be delivered in July and will include additional detail, information and functionality.”

“Together, the new brand and web experience will deliver “The SPIRE Way” to the world and invite more individuals to achieve their peak potential.”